He informed the students that the transition phase from the learning world as students to the real world as filmmakers in the “Big Bad Bollywood” would involve lot of effort, patience and an ability to adapt to situations and people. Commenting on this, he said, “When you are in the real world, when you are going to get out in the so called big bad Bollywood, the first thing one needs to do is unlearn certain things you learnt in schools and colleges. Schools and colleges teach you the basics but people work according to their experiences along with their team and it is very important to adapt to that team, their culture and their style of working”
He strongly believes that media has an upper hand in creating a perception in the minds of people and that is exactly when a publicist steps in. Elaborating on this, he said, “Publicists need to spin a very strong web of protection otherwise the media goes ahead to massacre brands and images the way it likes. That is why a publicist needs to be very firm and cautious while handling the Media sensibilities.
Throughout the session he emphasized on the line “We are living in a world where perception is reality” and that is exactly what PR does, it creates a perception in the minds of people propelling the image of a celebrity from downright negative to acceptable. His suggestions to the students about the benefits of PR and Media were, “Understand how the media functions, because ultimately you all are going to be made by your talent and then by media. How much ever talented a person is, if not projected properly, the career may not take that pace, and it could have taken”.
Talking further on PR skills, he said, “Good news is Good, but Bad news is even better…. Ugly publicity is the best as it travels faster and hits the hardest… The worst of all is no publicity, as you need to generate the buzz because without which it becomes difficult to grow faster in today’s world. You will grow with your talent but with a PR marketing mind, luck comes faster”.
His advice to the beginners was to change their mindsets about the way he or she thinks of PR. It's very important to project yourself the way you want others to perceive you.
In his parting lines to the students, he said that “Start thinking of yourselves as brands. Subtle branding plays a huge role in the anticipation of your films. Though talent is what really matters, good support in PR skills takes any budding filmmaker to higher levels of success.
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